Rwanda will target business travellers to boost on revenue from the tourism industry by launching conventional tourism in 2012.
The convention bureau will market Rwanda as the best destination for meetings and conferences. This was discussed by stakeholders in 2008 with the On The Frontier group which a consulting firm in America.
The firm said the country will earn a lot from the kind of tourism but a convention bureau has to market the country as the best destination for conferences and meetings to meet its revenue level.
Ms. Rwigamba the head of tourism and conservation in RDB said the bureau will be formed to help apply the MICE strategy.
The strategy will include using of information on conferencing and accommodation facilities plus airlines coming in and out of the country to advertise Rwanda’s potential as conference centre.
The head of tourism said their aim is to encourage Rwanda as a conference tourism centre and they will provide high qualities for conference tourists. The number of conference halls, airlines and hotel rooms has increased which means convention tourism will be a success.
A $300 million convention centre has been constructed plus a luxury hotel.
A number of strategies have been set up to improve the countries courage like the classifying of 30 accommodation facilities like Kigali Serena and Nyungwe Game Lodge which have been rated as five star facilities.
Kigali Marriot Hotel which is a new hotel is under construction and is expected to start this year which will increase on the number of rooms to more than 5000.
Airlines like KLM, Air Uganda, Kenya Airways Ethiopia Airways, and Brussels Airlines keep flying in and out of the country and more like Qatar Airways, South African Airways, and Turkish Airlines are expected to enter Rwanda’s market in May this year.
Rwanda has a national airline Rwanda Air and a sister aircraft is expected to be introduced by the government therefore attracting more foreign investors.
In 2011, Rwanda recorded more than $500 million new investments which will not be the case in 2012 according to analysts.