Kenya Airways, with the widely recognized tag line ‘The Pride of Africa’ is indeed making Kenyans proud, as the latest survey undertaken by the Nation Media Group shows.
Nearly a third of those polled have Kenya Airways their ‘thumbs up’ while runner up Safaricom ended up with a 20 percent vote, and Equity Bank coming a respectable third with just over 16 percent of the votes cast. One of the main factors was the bold display of the national colours integrated into the aircraft livery, which impressed those participating in the survey, and the fact that Kenya Airways was carrying Kenya’s flag across the entire continent and beyond. Also taken into consideration was the long term strategy and vision of Kenya Airways to cover Africa and connect it to the world via Nairobi, in the process bringing a range of added benefits to Kenya and boosting tourism and trade.
According to a regular aviation source however the ‘… main reason for this recognition is the way KQ re-entered the domestic market with a bang last year. They are offering competitive fares, beating the low cost airlines and private airlines at their own game now. Up to 10 flights a day to Mombasa, three times a day to Kisumu, daily to Malindi and several times daily via Nairobi to everywhere in East Africa, that is what really matters to most travelers and the readers of the Nation and Business Daily appreciated that too. That in my humble opinion was the formula which made KQ win this survey’.